How to do Digital Marketing: There are countless possibilities for digital marketing applications. However, some strategies receive more prominence because the vast majority of companies use them and bring positive results.
- Content Marketing;
- Social networks;
- Email marketing
- Conversion Optimization – CRO (Conversion Rate Optimization);
- Search Marketing – SEM (Search Engine Marketing).
We can say that all the content is made to inform, educate or entertain a future customer. This is a way to engage customers through relevant and valuable content, attracting and generating value for the public to create a positive perception of the brand and generate more business.
For example, social networks such as Facebook, Instagram, and Twitter have become increasingly popular as a new form of online socialization. The media are today a virtual space for companies looking for new channels to do digital marketing. Not to mention that they are essential for the brand to create and maintain a good relationship with the customer.
Email marketing is the direct sending of a commercial message to a group of people through email. It’s a very personal way to communicate with customers and has a broad reach.
Conversion Rate Optimization – CRO
Translating means “Conversion Optimization.” This is a systematic way to improve a site’s performance by extracting more of the traffic it already has. So, the goal is to have more conversions without increasing traffic. It is remembered that conversion, in its best-known and classic model, is the action that leads a person to buy a product or service.
Search Marketing – SEM (Search Engine Marketing)
The primary purpose of SEM (Search Engine Marketing) is to make a website privileged and make it appear a priority for people looking for something related. Search engines use numerous techniques to carry out the actions of a business. SEM is divided into two formats, paid and free.
Digital Marketing Planning
What Is Digital Marketing Planning?
Digital marketing planning is simply planning all the marketing actions a company will perform in the online environment. In this way, we can say that it is a stage in the construction of the strategy that aims to determine the goals of a campaign.
In short: this is what will guide the company’s actions in the online territory. Good planning will depend on the characteristics of the enterprise and the entrepreneur.
How To Make A Digital Marketing Plan?
It all starts with a good search. It is she who will point the direction for communication. At this point, it is essential to outline objectives based on market opportunities and, of course, to know the company’s scenario and discover relevant data about the competition. Thus, it will be possible to offer differentiated content to consumers.
Then create the persona — the representation of ideal customers. That is a character that will be made to help the company better understand its target audience; with that, the right message is delivered to the right person.
Then map out your sales funnel. It is essential to understand the persona’s doubts and what stage of the buying process they are in. So, before trying to convince the consumer, you need to attract them (top of the funnel), persuade them (middle), and convert them (bottom of the funnel).
Have an action plan. It is necessary to define the channels used in the campaign, considering the objectives outlined, the target audience, and the competition. At this stage, the company decides what will be disclosed and how the content will reach the public.
And, of course, don’t forget about the purchase journey. This is the model used to define which stage the consumer is in. By monitoring what he is looking for on the internet and understanding his consumption habits, it is possible to find out which moment of purchase he is at. Thus, it becomes easy to work to effectively lead you to the deal’s conclusion, producing and delivering content relevant to your needs.
After the action plan comes to the next step, which is the assembly of the schedule, it is essential to control the distribution of content and the frequency of updates. The program can be done using spreadsheets, but there are several modern tools to optimize this process, such as Open Project.
And finally, monitoring. After all, you have to be analyzing the results. Therefore, it is essential to check the registration rate, the number of visits to the site, the purchase of products, and the pages with greater access, among other relevant information.
It is worth remembering that if something is not in order, it is essential to review the plan, update and start over to ensure that the objectives bring good results.