Social Media: In the virtual world, social networks are environments in the form of websites and applications that work at different levels, such as professional and relationships.
They are there, allowing the sharing of information between people and companies. Sites like Facebook, Twitter, and LinkedIn or apps like Instagram are the first names that come to our minds when discussing the most used social networks. But did you know that the idea is much older? In sociology, for example, the concept of social network has been used to analyze interactions between individuals, groups, organizations or even entire societies since the late 19th century.
Social networks have triggered discussions about the lack of privacy on the Internet, but they have also served as a means of communication for organizing public demonstrations in protests. These platforms have changed the way human beings relate and the relationship between company and customer, opening space for interaction and advertising products or services.
How Important Is Good Social Media Behavior For A Business?
Today, one of the most accessible and democratic spaces is the Internet, where freedom of expression is absolute. This fact allows many voices to discuss and many opinions exposed on any subject without filters. So even an innocent post can end up in endless debates. And social networks are the main channels where this happens.
Imagine if you, an entrepreneur, position yourself in a way that is considered wrong and worthy of cancellation on the Internet? Your brand and your image are so compromised. It is also necessary to be careful about sharing things you do in everyday life, such as going to the gym, meals and other details, as there is a risk of being seen as unnecessary exposure on social networks.
Not everything relevant to you may be interesting to your network of friends or customers. Your posts in your business account need only relate to the product or service it offers and nothing else. In your account, this is freer, but if your way of marketing also involves your name, it is necessary to maintain some discretion in your personal life on the Internet.
Posting on social media that could be interpreted as offensive or lousy taste will undermine your credibility and reputation. In this way, the chances of publications playing against your company are very high.
Either way, social networks can be good for you; know how to use them in your company’s favor. After all, this is the channel where people are, and its reach potential is immense, perfect for most ventures. They can help to broaden your network of relationships and give more visibility to everything you post if used well.
From there, it becomes possible to use the power of social networks and include mentions of your business activities in your posts, disseminating news that attracts your virtual friends to become customers or even business partners, which will further boost the development of your business.
Check Out Four Tips And Best Practices For Using Social Media For Your Business
After understanding the importance of good conduct on social media, we have separated four essential tips for you to do well in these communication channels and develop your business. Check out:
Carefully Choose The Photos You Post
The images already appear at the top of this list as one of the content that attracts the most attention among the publications seen on social networks. So, before posting and sharing any photo on your timeline, think about what it represents and conveys.
Remember that these images will reach different types of people: different ages, realities, and worldviews. So, the best thing to do is to avoid photos taken on occasions that are only relevant to you, your very close friends or your family.
An example for you to understand better is that even knowing that this doesn’t take away your credit as an excellent professional but can stir up negative thoughts related to your image; these are photos taken with alcoholic beverages in hand.
Share Relevant Content
When selecting the content that will be shared, evaluate the meaning of the posts taken to your friends. Keep in mind that the articles and images posted on your timeline express what you like, believe in and value.
To avoid controversy, avoid issues related to politics and religion, as they can quickly turn into long and heated debates. Jokes and jokes that could be interpreted as offensive should also be deleted from your social media. This is all focused on establishing a comfortable space for everyone on that platform.
Avoid Exposing Facts That Concern Only You
One very present thing in social networks is the day-to-day problems, which everyone has and is always the subject of many comments. This unnecessary exposure is not advantageous for those looking to build an attractive and positive image for themselves and their company.
Therefore, avoid taking to your social networks the problems and other facts of your personal life which only interest you. This care is essential to keep personal life away from the typical curiosity of online environments. Outbursts and questions will always attract different opinions, so run away from them whenever you can.
Use Your Social Media Usage In A List Of Possible Contacts
If you have many friends and contacts on your social networks, take advantage of this fact to benefit your company. As we have already mentioned, you are freer to make certain types of posts in your profile, so it is better to separate this profile from the company profile.
Create a separate account and promote your business on your account to your friends and followers. This action is great for protecting your image while highlighting your business activities. And, of course, don’t forget to use all the networks’ tools and keep the profiles very active, promoting constant posts.
Also Read: 6 Facebook Tools To Use In Digital Marketing