In recent years, selling on the Instagram has become an option for many stores, and, to succeed in a market that is only growing and highly competitive, it is necessary to stand out.
But how to do it? It’s not just good posts that attract audiences, it takes something extra, and Instagram Ads might be what you’re looking for. Like other ad services, Instagram Ads delivers your ads on the social network so that users can buy your products. In addition, it has several tools created to boost your advertisements and monitor their development on the web.
It is, of course, necessary, in addition to Instagram Ads, to have good digital marketing strategies to ensure that your ads are engaging. In addition, they must play a single role: lead the audience to your sales page, to win an extra consumer.
But how to do that in 2022? Every year, Instagram Ads are updated, and new functions are added. Therefore, the way of using ads has changed, and, to ensure that you will be able to use this new version, we have separated, below, a step-by-step guide for you to promote yourself on Instagram this year!
What are Instagram Ads?
Before understanding how to use Instagram Ads in 2022, you need to know what Instagram Ads are. This is the advertising and advertising system created by Instagram so that users can guarantee the broad reach of their ads on the social network. In addition, it serves to increase the recognition of your brand on the networks, ensuring that it reaches as many users as possible.
From Instagram Ads, the user can create unique ads and advertisements, select their target audience, control the posts of these publications (such as day and time), have access to certain information about the promotions (such as the number of people who saw the publication, number of people who accessed the ad, number of people who shared it, among other information).
In addition to Instagram Ads, the user can use tools such as Google Ads, Facebook Ads, and LinkedIn Ads, among many others, to control such information. Some of these tools, like Facebook and Instagram, work seamlessly. You can configure them to have a broad view of both businesses.
What Are The Benefits Of Instagram Ads?
Currently, Instagram Ads is among the best tools for ads and advertising. That’s because it allows you to create your ad within it by providing a space with everything your campaign needs. In addition, its metrics are accurate and provide crucial information to improve your performance on the internet. Therefore, this is a tool full of benefits, the main ones being:
- The tool allows you to create targeted ads, that is, oriented to the different audiences that your brand has;
- Enables you to increase the reach of your publications;
- Allows you to rely on various media formats to promote your products, services, and brands, such as video, text, image, and stories;
- It is a system that allows you to measure the results of your digital marketing campaign;
- It is a tool that guarantees short-term returns;
- It will enable your brand to be strengthened in the digital environment and help it improve its relationship with its customers.
But Why Invest In Instagram
The question that remains is: why invest in ads on Instagram? Well, Instagram is a social network founded in 2010 which aims to share photos and videos. In addition, over time, the platform created its own sales space, making it easier for ads within the forum. Since it was launched, the network has conquered thousands of users because it presented several innovative and unique tools and a simple interface.
Currently, Instagram is among the most popular social networks. According to a survey conducted by Cup nation, youngsters between the ages of 17 and 25 spend about 1 hour and 32 minutes a day on social networks. The research even points out that these same young people spend more time on Instagram and other social networks than television. Therefore, companies that want to reach this audience need to contact them in the media they find themselves in. And this has been the reality of many brands, which every day invest in thousands of ads on Instagram, through Instagram Ads, and other social networks.
How Can We Advertise On Instagram Ads
Now that you know everything about Instagram Ads, it’s time to learn how to advertise on this tool in 2022. Check out the step-by-step guide to creating and promoting Instagram Ads below:
The first step to advertising on Instagram Ads in 2022 is accessing the Facebook Ads Manager. As mentioned earlier, some ad tools work in an integrated way, and this is the case with Facebook Ads and Instagram Ads. To access the Facebook manager, you need to create a business page on the social network and, from there, enter the ads manager.
Once you enter the Facebook Ads Manager, the user will have the option to create a campaign. To do this, you’ll name your campaign, something that will help you identify it later when analyzing the results of your ads.
After naming your campaign, it’s time to get down to business and create your first ad with insta Ads in 2022. You need to consider some crucial information, such as target audience, ad objective, an investment that will be done, and which ad format will be created. So, keep all these details before creating your insta Ads ad. In addition, you can also test to understand what will be the best type of ad for your brand.
Next, you will configure which networks these ads will appear on, and the user can choose Facebook, Instagram, or both social networks. It is recommended to invest in both to access as broad as possible. Once everything is organized, it’s time to publish your campaign! Now that you know how to advertise on insta Ads in 2022, it’s time to create your ads and boost your sales on the social network.
Also Read: Is It Still Worth Doing Live On Instagram?