SMO is a page optimization strategy aimed at social media. And understanding its techniques is essential for anyone who wants to relate well to customers and have a positive image in the market.
It is no longer news to anyone that social networks are no longer just for entertainment for people. That’s because today, they are an important communication channel that helps even when finding new products and services.
Therefore, anyone who wants to stand out in the market and succeed needs to include social networks in their marketing strategy to have a good relationship with their audience.
What Is Social Media Optimization?
SMO ( Social Media Optimization ) is a set of optimization strategies for social networks to attract more visitors to your page.
And this is done through valuable and relevant content, capable of increasing your audience’s engagement and generating more followers for your business profiles.
In addition, you can also use your company’s website or blog to leverage the results of your SMO Social Media Optimization strategy.
Thus, access to all the web pages of your business increases considerably. But for that, it is necessary to follow the five rules established by the creator of the SMO, Rohit Bhagava.
Find out what they are below:
5 Valuable SMO Rules Defined By Rohit
When Rohit Bhagava created the SMO in 2006, he made five valuable rules for the excellent use of strategy.
Check them out below:
- Rule 1 – Increase Your Likability: Many websites are “static,” – meaning they are rarely updated and used simply for a storefront. So, to optimize a website for social media, we need to increase the likability of the content. Adding a blog is a significant step. However, there are many other ways, such as creating whitepapers and reflection articles or simply aggregating content that exists elsewhere in a helpful format;
- Rule 2 – Make Markup and Markup Easier: Adding content features like quick buttons is one way to make the page markup process easier. But beyond that, it’s essential to include a list of relevant tags, suggested notes for a link (which automatically appear when you tag a site), and the option to bookmark pages first on popular social bookmarking sites (including more than just the page initial);
- Rule 3 – Inbound Reward Links: Often used as a barometer for the success of a blog (as well as a website), inbound links are critical to increasing search results and overall rankings. To encourage more of them, you must facilitate and provide clear rewards, ranging from using permalinks to recreating. Similarly, listing blogs with recent links on your site offers the bonus of visibility to those who link to you;
- Rule 4 – Help Your Content Travel: Unlike much of SEO, SMO is not just about making changes to a website. When you have content that can be portable (such as PDFs, video files, and audio files), uploading them to relevant websites will help your content travel further and ultimately drive links back to the website.
- Rule 5 – Encourage mashup: In a world of co-creation, it pays to be more open about allowing others to use your content (within reason). YouTube’s idea of providing cut-and-paste code so you can embed videos from its website has fueled its growth. Distributing your content through RSS makes it easy to create mashups for others who can drive traffic or grow your content.
- By following these five rules, your business can enjoy numerous benefits provided by SMO. See some below:
Understand Why Investing In Social Media Optimization Is Important
Using SMO is a way to get closer to your audience and help them answer all possible questions, regardless of the consumer’s experience.
This is because it allows you to manage your brand much more actively, with more significant interaction with all your followers, who may or may not be your customers.
And this is important; after all, your products and services are evaluated by people who often share their opinions on the networks.
Therefore, being present on these platforms helps you better relate to your audience and have insights for improvements to provide them with a good experience.
Also Read: 8 Mistakes NOT To Make On Social Media