Artificial intelligence (AI) technologies for sales are an increasingly essential asset to leverage business in the digital landscape.
Investment in the segment arises due to the search for more productivity, automation of actions, strengthening inside sales, and effectiveness during interactions between brand and customers in the sales funnel stages.
To get ahead of the competition, companies use highly sophisticated software equipped with predictive AI – based on data and to the detriment of human intuition – to support the company’s strategy and performance in approaching the consumer.
Are you curious to know more about artificial intelligence for sales? Follow the post to understand better how it works and the importance and ways of implementing AI in digital entrepreneurship. Come on!
What Is Artificial Intelligence?
First, it is worth introducing the more general meaning of the term: artificial intelligence is a segment of computer science that seeks to develop software that simulates the intelligence and logic of human reasoning.
In this principle, the great engine of artificial intelligence is big data. The term represents many apprehended data that denotes and anticipates behavior patterns. In this way, the software acts according to a logical line of behavior that simulates human reasoning.
What we call machine learning is the perception of patterns in the data stored by big data and the machine’s ability to learn and attribute expected responses to different combinations of data.
While big data represents stored data, machine learning denotes the ability to give predictive responses to specific patterns of data association.
What Is Machine Learning? Understand How Technology Works
The Siri and Alexa digital assistants from Apple and Amazon are illustrative examples of AI technology. Assistants use AI to interpret the consumer’s voice and interact with people, make to-do lists, live traffic information, and play music and podcasts, among other everyday functions.
Yea! Technology is already silently present in even banal moments of our everyday life. However, more than a silent and casual assistant in our daily lives, artificial intelligence promises to change the world we know in many other ways, whether in industry or the world of entertainment.
And it is in this context that artificial intelligence for sales emerges, and the phenomenon is accentuated in which more and more companies become adept at technology to remain competitive in the digital market.
We will now discuss the impact of technology on the world of sales and how it has increased the effectiveness of processes.
How Important Is Artificial Intelligence For Sales?
In this competitive scenario, companies have been adhering to AI technologies to reduce the costs of sales processes through faster and more personalized customer service.
Customers must ask themselves how artificial intelligence contributes to the consolidation of this type of customer service. And the answer lies in intelligently storing customer data to define patterns and models that develop the customer journey map.
And what is the customer journey map? It is a document where we store all the customer’s steps, from the first visit to the finalization of the purchase. And with this amount of data referring to consumers, it is possible to generate insights that support the decision-making and strategic planning of the brand with the public.
Having important consumer information helps guide the company’s interaction with the audience from the top to the bottom of the sales funnel and the management of the after-sales relationship.
More than analyzing the stored data, it is also essential to use the predictive capacity of artificial intelligence to guide interactions with customers and leverage brand sales.
From the data organized in big data, it is possible to develop intelligence that should guide both the right time of interaction with the public individually, as well as the form of the content to be shared, in addition to what type of product should be offered to meet the need. Of the customer. Therefore, it is a process that spans the entire customer journey from first contact with the company to post-sales engagement.
The use of artificial intelligence for sales is a fundamental element in developing the customer journey map and, consequently, generating the following factors:
- sales boost;
- the decrease in customer acquisition cost (CAC);
- and promoting a personalized and optimized service to the consumer that generates engagement.
The logical result of these factors is the generation of a positive brand image with the audience and the consolidation of a long-term relationship.
How To Implement AI In The Business To Boost Sales?
Having assimilated the importance of AI for sales, it is necessary to know how to implement this sales model in your business. The implementation goes through the development or contracting of service of intelligent solutions from the storage and analysis of data by software.
An artificial intelligence implementation model for sales is Score Journey, a platform that has the following characteristics:
- Compare performances of current and past sales campaigns;
- From the database, offer a recommendation list of customers who could benefit from the same product or service offered;
- Create a list of leads (potential customers) outside the company’s database;
- Provide big data with a detailed history of specific customers to compare with the behavior of similar ones;
- To measure geographic data and engagement performances of previous products or services, thus providing insights to guide the next steps.
It is clear from the procedures shown above that software work should not be limited to just storing data and displaying it in a dashboard.
The tool must use the ability of AI to generate insights and predictive solutions that guide the best sales strategies in a rigorous and data-driven way. A value insight can help the sales team improve the relationship with current customers and the possibility of brand expansion.