Market Intelligence: Seeking to exercise intelligence in the company’s daily processes is challenging for businesses of all segments and sizes.
To achieve this, nothing is better than combining good management and cutting-edge technology. With that in mind, I prepared a particular post, so you know how to incorporate market intelligence into IT management, generating more productivity and modernization for your business. Good reading!
Market Intelligence And Its Objectives
Market intelligence, applied to IT management, is a multidisciplinary strategy that uses state-of-the-art technologies and data analysis to add value to companies of different segments and sizes.
It stands out for its multiple means of access since the information captured by market intelligence covers different topics, such as:
- technologies to optimize the company’s activities;
- current status of the industry and the market as a whole;
- launch of differentiated products;
- modernization of internal practices;
- increase in sales;
- process automation;
Improvement In Marketing Strategies
The term was first used in the 1950s by researcher Hans Peter. The article he signed was called “A Business Intelligence System”, in which the author discussed advanced concepts for the time, such as capturing data through automation resources.
It is common to find the term associated with Business Intelligence, Big Data Analytics and other data analysis tools. However, even for the year of publication of the first article, market intelligence represents a much broader set of strategies.
The Importance And Benefits Of Market Intelligence
Searching for market intelligence is essential to stay on the customers’ radar, especially with the offer of products and services that consumers rely on today. Thinking about it, we list some of its main benefits.
Make The Company More Competitive
By investing in state-of-the-art technology to deal with the large volume of data in the company’s digital history, for example, the company understands more about its customers’ consumption patterns and buying habits.
With this information, the organization acquires a competitive advantage over its competitors. And this type of gain is not just limited to data analysis tools: by hiring a cloud service, for example, the company gets rid of the need to acquire computers and mobile devices to store its files.
In addition, when looking for the best cloud solutions on the market, it is a great idea to prioritize partners specializing in data storage. In this way, combining all the benefits of cloud computing with expertise in archiving valuable documents is easier.
This is especially important with the imminent arrival of the General Data Protection Law, which obliges organizations to clarify that they collect personal information from their customers. In this way, data privacy is even more critical.
Favors Corporate Mobility
Companies that need to send employees to external jobs also benefit significantly from market intelligence applied to IT solutions. Hiring a good cloud service ensures that these professionals can access valuable documents through their smartphones.
Other mobile devices, such as tablets, can also be used using this method. With a partnership signed with a company widely recognized by the market, this entire procedure will be carried out safely, favoring the capacity for business continuity, even in different environments.
Increases Business Productivity
With more precision in data analysis, the company becomes better able to serve consumers and exceed expectations. This is because employees become more productive with the technological tools they hire, which remove a large amount of operational service from their hands.
Thus, this stimulus is passed on to the products and services, optimizing day-to-day activities. Market intelligence applied to IT management automates processes and focuses more on the core business of the business.
Shows The Company’s Commitment To Innovation
Combining the search for market intelligence with efficient IT management demonstrates that the company seeks to innovate and enrich its products to the market and its customers. This also helps to encourage employees. After all, who doesn’t want to work in a constantly modernized organization?
With the help of tools such as Big Data, it is possible to collect data on transactions carried out, establish trends and explore new market niches. This is important to discover gaps and innovate in launches.
Cloud computing and digital outsourcing solutions are great ways to save money. In this way, your company only pays for what it hires, generating costs according to its possibilities.
Furthermore, they are scalable. If your company starts to grow, it can hire more robust services and meet new needs.
The Main Steps To Implement Market Intelligence In IT Management
Understanding your goals is the first step to seeking market intelligence and generating new business opportunities. In this way, your company can increase its IT management according to its goals.
Afterwards, it is time to list the relevant information you want to collect and grow in your field of activity. We list some of the leading technologies to seek market intelligence.
Use Of Big Data
Big Data is one of the primary data collection tools. Data analysts can monitor the company’s digital history and transform this information into relevant knowledge. This way, it will be easier to establish consumption patterns and develop more precise marketing strategies.
The company gains in market intelligence and manages to anticipate demands. In addition, analyzing customer consumption habits ensures the generation of insights for launching new products and services.
Data Center Management
For example, data center migration to an outsourcing model brings all the benefits of operating in the cloud. The contracting company gains security and agility, and its employees can focus on the core business.
When carrying out the migration, the company has a scalable service with much better management capacity than the older models. In addition, it receives full support from collaborators specialized in the subject, with the provider assuming responsibility for the processes.
Implementation Of Cloud Solutions
The data center is one of many digital solutions to benefit from moving to the cloud. The cloud computing model, in itself, brings several benefits to the company, such as the large storage capacity of documents and files and the ease of consultation.
In addition, this model prioritizes communication between employees. If a professional finds out news about the sector, for example, he can make a report available to everyone with access to the system.