Instagram Post Carousel: Posts with a static image have always been an exciting option on social media. But these days, videos are gaining more and more traction.
Even so, while not new, the Instagram carousel post remains an excellent resource for your social media strategy.
Instead of posting just one photo to your feed, you can share a combination of up to 10 photos and videos in a single post with your audience. This concept is quite simple; users will only have to swipe to the side to see each media in the collection.
Five Ways To Use Instagram Carousel Post In Your Strategy
As with all the best features of social media platforms, the simplicity of the Instagram carousel post makes it so valuable. Instead of presenting a single photo or video in isolation, you can add some context, tell a story, go into detail, or create a sequence of images to engage your followers.
Yes, there are many different ideas that you can put into practice and use according to your social media strategies. Below you can see some of them:
Compare A Variety Of Products
Yes, the Instagram carousel post is a great way to show your audience a variety of products. After all, you want users to know more about what you offer. It is also possible to show, for example, the same product in different colors and with other customizations.
This format works very well, especially when integrated with Instagram Shopping. This way, you can allow your audience to purchase all the items in the carousel quickly, conveniently, and efficiently.
It is also possible to create a strategy that encourages engagement. Make this Instagram carousel post and ask your followers to vote for your favorite, find out the difference between products, etc.
Share A List
Sometimes you might want to share a list with your followers, but doing so with a single image can make it look cluttered. An exciting alternative is precisely to create an Instagram carousel post.
As the user swipes to the side, he can discover the different topics in this list straightforwardly and intuitively. Depending on the call you use, he’ll also feel like swiping to the bottom to find all the items.
Share A Tutorial
Video tutorials are a hit, but that’s not the only way to teach your audience something. Likewise, you can use the Instagram carousel post to your advantage to teach quick tutorials.
Without a doubt, it’s a great way to show authority and offer relevant content to your followers.
Show A Before And After
Before and after posts are internet classics. Use the carousel on Instagram to do this. And since you can add up to 10 images in a single post, you can use the extra space to show more details of the transformation.
It is worth mentioning here that you do not necessarily need to start with a “before” photo. You can use your imagination and creativity to make several different posts. Including posting a beautiful “after” picture and then having users swipe to see what it looked like.
Highlight Product Details
Think about the last time you shopped online. When you clicked on a product listing, it didn’t just show a single image. There were probably several shots showing different angles, close-ups, and maybe even a video of the product.
Instagram shoppers also want to see various photos before paying for a product. With that in mind, you can use the carousel post to highlight specific product details and show them from different perspectives.
Developing a social media strategic plan is not as simple a task as it sounds. It is necessary to consider several aspects, including how to intelligently use the Instagram carousel post and other features of this and other platforms.